What's New and Exciting?

November 2016 Availability — 11/16/2016View Details

Dear Friends,

No more election blather – this is business.

Each of us started a profitable, new business in the past 8 years – yes, a new business. It bears no resemblance to the one before. We reinvented ourselves, survived and thrived – all of us. That perseverance and hard work has made us fit for opportunities now and years to come.

Upcoming changes will be more radical than any in the past 8 years due to critical changes in the retail market and right down on the farm:

  • ·Much tighter ag labor availability & doubling (at minimum) of crew labor costs
  • ·Boomer Generation retiring – a shrinking retail market segment. Who replaces them - and their credit cards?
  • ·Fundamental change in new retail buyers’ sense of style and value about ornamental plants we all grow. They don’t want plants; they want entertainment. NOW (not after “working in the garden”).

But for imaginative leaders in this craft, this industry, who have imagination, the future is bright with so many opportunities. There are so many opportunities in a shrunken pool of producers that the choices can feel daunting.

Ginkgo b. 'Mariken'

So this is a time to review where your market advantages are, how you want to re-balance your liner investments as part of your tightly focused sales efforts. You already understand this or you wouldn’t have survived this far. Reliable profits aren’t hatched in complacency. No plants get sold in the good old days – days long past. This is surely no time to putter along with the same tired portfolio of plants. Make each item, each size, each sale date and profit margin justify your hard work, time and money.

If you have to grab a beer to make the hard choices a bit easier, go get a 6-pack and get

to it.

Let us help you in that rebalance effort. Find in these pages a huge variety of seedlings, cutting-grown or grafted plants unlike any other you can find in the nation. With more than 35 years in the business, and having started it from scratch, we know a thing or two about cycles and fundamentals. We can help you sort through options if you need it. We commit to transparent communication and doing what we say we will. Pretty simple, and the entire reason we have been successful for so many years ourselves.

Give us a try. Re-order when you get turned down by others.

Best wishes for this THANKSGIVING season and trust yourself. When the next person asks how you’re doing, respond with your best smile, “Better than I deserve.”

Our current availability list is here.

Mark, Jolly & Staff

Joy in the small things

October 2016 Customer Letter — 09/29/2016View Details

Dear Friends,

When internet news is 24/7, are problems actually worse in 2016, or is our awareness of them just more in our faces? With so much beyond our own control, even a short pause guides us to a sense that a LOT within our own lives is in fact controllable, given our collective good fortunes. We get to decide how we use our time, whom we spend it with, and what endeavors we pursue. In plenty of places around the world, that’s certainly not the case.

Within these pages, for example, you have an exceptional opportunity to engage yourself and your staff – from the receptionist and production/maintenance people to the commissioned sales manager. Review this selection with a goal to get more efficient turn times, imaginative new options for your customers, and more profit per acre or square foot. Keep it fun for everyone, so there is a strong team effort and culture. Inspire others with your work!

Acer triflorum

We can help you during this period of remarkable change in the market for woody plants. As horticulture splits faster every year into commodity or specialty markets, which one do you choose? Or, do you focus on a hybrid of each, as we do, to maintain a diverse, nimble market position?

No matter what, it’s important to keep your menu updated regularly, offering new and better ornamental varieties to replace those that are beginning to lose sales appeal. We’re known for our specialty line of woody ornamental liners, and after 35 years at it, we have a big selection of the best in new varieties. We have a staff and facilities that are set up to handle your orders efficiently - with courtesy and kindness, not just phone recorders and automated email acknowledgements. When we are jammed up on the phone, we get back to you promptly.

Give us a call if we can offer you some advice or information on kicking up the “inspiration factor” in your own line of woody ornamentals.

Thanks,

Mark, Jolly, & Staff

Magnolia fruit

August 2016 Customer Letter — 08/17/2016View Details

Dear Friends,

Our 2016-17 Catalog has been published and will be hitting the mail right away! It is available now on our website; new catalog.

Farm labor: it’s scarce now, but brace yourself for even fewer available workers and higher labor costs. To adjust to the dwindling labor pool in horticulture, you’ll probably need to check most of the boxes below:

  • Identify your most labor-intensive varieties. Code payroll hours by crop/crew activity. Get key staff to identify what items take the most crew labor and longest finish times.  
  • Drop at least 20% off your nursery/GC menu – the money losers.
  • Sharpen your mechanization wits. This can be a fun opportunity, but it requires tightly focused priorities, a disciplined budget, and a thoughtful bank partner.
  • Double down on your top 20% of profit-makers. Why are they so profitable, while others are a money pit? Answers almost always relate to labor, cycle time and demand.
Symphoricarpos Magical Pride
  • Rebalance your plant portfolio with updated varieties to keep your clients coming back. This is where Heritage fits as your key partner. We source the best woody ornamentals from the parade of new ones coming out yearly. We’ll help you refresh your plant list to fit with what you do extraordinarily well. Keep it interesting for your customers and profitable for you.

We help you generate the most profit per labor hour by offering you high profit-potential items to replace the losers. Check our availability when you see it by email, fax or post. Ask around about our caring, competent office team who book your order, verify details, and arrange shipping. We have the good stuff you need - consistently, with no surprises in the box, on the truck, or at pickup here at our well-run nursery. 

We’re here for you, so contact us to see how we can help you replace marginally profitable items with those that help you meet an ever-larger payroll and still leave you smiling. 

Respectfully,

Mark, Jolly, and staff

Magnolia Honey Tulip