Flowers are large and beautiful, fringed, bright yellow, and often with a magenta center. The foliage is aromatic (sweet), it flowers for an extended period (up to 2 mo.) but flowers close by mid-morning, 4-5 ft tall (in garden or without competition). The seed is a small sunflower seed that attracts many birds.
Willow dock is native to many moist habitats throughout the west. Its habitat value in our native western Oregon prairies is not as a pollinator plant (it is wind-pollinated) but as a larval host-plant for butterflies such as the rare Great Copper. Restoration efforts are underway in the Willamette Valley to restore populations by providing both the nectar source, Grindelia integrifolia (gumweed), and the host-plant willow dock.